Curry-Flavored Protein Bars

These Savory Flaxseed Bars Combine Eastern and Western Flavors

'Omnibar' recently unveiled an unusual new variety of flaxseed bars. While most of us have grown accustomed to sweet protein bars in flavors such as chocolate and peanut butter, these new Omnibars are packed with unusually savory ingredients.

The new 'Mango Curry Beef & Flaxseed Bar' features an unexpected blend of traditional Eastern and Western flavors. The base of the bar is made from 100 percent grass-fed beef, which provides a total of nine grams of protein per bar. The beefy base is then enhanced with the sweet and savory spices of traditional curry ingredients such as dried sweet potatoes, mango concentrate and tamarind extract. While unexpected, this bold combination of flavors provides a unique snack experience.

The savory flaxseed bars are not only high in protein, but they are also dairy-free and soy-free in order to accommodate customers following specialty diets.

Savory Protein Bars
There is opportunity for other companies to create savory protein bars for customers who are tired of sweet flavors.
East-west Flavor Combos
Traditional Eastern and Western flavors can be mixed to create new and unique taste experiences in various food products.
Innovative Snacks
Innovative ingredient combinations in snack foods can attract customers looking for something new and different.

Sectors Adopting This

Food and Beverage
The food industry could explore the creation of savory protein bars to broaden their snack offerings.
Sports and Fitness
Creating savory protein bars could attract sports and fitness enthusiasts who are looking for high-protein snacks that are not sweet.
Health and Wellness
The health and wellness industry could benefit from offering alternative snack options that fit specialty diets and satisfy taste buds at the same time.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 6%
Freshness 8%