The Amazon Rainforest Conservancy Made Its Own Fireplace Channel
Laura McQuarrie — December 19, 2019 — Social Good
References: rainforestfirechannel & famouscampaigns
Those without a fireplace commonly turn on a fireplace channel or video to inspire a warm and cozy atmosphere during the holiday season and this year, agency Zulu Alpha Kilo created its own take on this concept with a message that's more heartbreaking than heartwarming. The agency created The Rainforest Fire Channel for the Amazon Rainforest Conservancy, helping to bring awareness to the fact that the Amazon is being destroyed.
While the burning of the Amazon received a lot of coverage earlier this year, the news died down. Inspired by classic fireplace channels, this initiative shares a 24/7 livestream of "crackling logs of the Amazon burning" and encourages people to make a donation in support of the Amazon Rainforest Conservancy.
While the burning of the Amazon received a lot of coverage earlier this year, the news died down. Inspired by classic fireplace channels, this initiative shares a 24/7 livestream of "crackling logs of the Amazon burning" and encourages people to make a donation in support of the Amazon Rainforest Conservancy.
Trend Themes
1. Eco-friendly Fireplace Videos - Creating fireplace channels or videos that showcase eco-friendly burning practices to appeal to environmentally conscious consumers.
2. Charitable Livestreams - Using livestreams as a platform to raise awareness and funds for environmental causes.
3. Message-driven Digital Media - Creating digital media that delivers a powerful social or environmental message and engages viewers.
Industry Implications
1. Environmental Conservation - Environmental organizations can use this trend to raise awareness and funds, while also promoting eco-friendly practices for fireplaces.
2. Streaming Services - Streaming services can partner with social or environmental causes to promote message-driven content and encourage viewers to make donations.
3. Advertising and Marketing - Advertising and marketing agencies can create message-driven campaigns to raise awareness for important causes and use new mediums like livestreams to connect with consumers.
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