Those who love filtered coffee and curry rice will want to check out a new destination in Japan's Shibuya Station by the name of Drip Currymeshi Tokyo.
The all-new eatery is based on an newly launched product from Nissin called 'Curry-meshi,' which puts a fresh spin on instant noodles. At this stop on one of the Yamanote Line platforms, diners are able to order beef, spicy chicken or seafood flavors, complemented by a variety of premium condiments such as dried bonito flakes, maple sugar, jasmine tea and coffee.
To prepare the curry rice snacks, Drip Currymeshi Tokyo pours hot water over a filter of rice in order to infuse the flavors in a way that reminds of the preparation of pour-over coffee.
Why This Trend Is Growing
- Curry-meshi
- A new way of enjoying curry rice snacks that uses pour-over preparation similar to coffee brewing.
- Premium Condiments
- The use of upscale condiments to enhance the flavor and overall experience of instant noodles and curry rice snacks.
- Dine-in Express
- The rise of quick-service dining options that allow customers to dine-in and enjoy high-quality food in a limited amount of time.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can incorporate unique and innovative cooking methods and preparation styles to create new offerings and attract new customers.
- Packaged Foods
- Packaged foods industry can experiment with premium ingredients and flavorings to enhance the appeal of instant meals and snacks.
- Quick Service Restaurants
- Quick service restaurants can leverage popular trends in food and beverages, and incorporate unique preparation styles to create novel menus and attract millennials.
