The Tilda Limited Edition Katsu Curry rice is a new addition to the brand's existing lineup from Ebro Foods that will offer consumers an easy way to enjoy the authentic flavor of Katsu at their leisure.
The dish is crafted with jasmine rice along with an aromatic blend of curry spices including cardamom, cumin, cinnamon and fenugreek. The rice is then paired with tamarind, carrots and coconut cream to round out the flavor with a sweet, creamy texture. The product is being rolled out in the UK where it's priced at £1.59 per pouch and can be easily prepared by simply microwaving it.
Head of Marketing at Tilda Anna Beheshtim spoke further on the new Tilda Limited Edition Katsu Curry rice saying, "We were the first brand to introduce limited edition SKUs to the ready-to-heat rice category with highly successful variants such as Peri Peri and Caribbean Rice and Peas. With this in mind, and with modern Asian cuisine high on the agenda for home cooks, our Limited Edition Katsu Curry rice is set to be a new favourite with shoppers.”
What's Driving This Trend
- Ready-to-eat Rice Meals
- There is an opportunity for food companies to create more innovative and convenient ready-to-eat rice meals with a variety of international flavors.
- Limited Edition Skus
- Brands can capitalize on limited edition SKUs, offering new, unique products for their consumers that generate excitement and interest to their brand.
- Asian-inspired Flavors
- Food companies can explore more authentic and flavorful Asian-inspired products that cater to the growing demand and interest for these flavors.
Who This Affects Most
- Food Manufacturing
- Food manufacturers can experiment with new flavors and ingredients that provide consumers with convenient, delicious, and international-inspired meals at an affordable price point.
- Retail Industry
- Retailers can capitalize on the trend of limited edition SKUs, offering new and unique products that generate excitement and interest among their customer base.
- Packaging Industry
- There is an opportunity for packaging industries to innovate and create more environmentally friendly and convenient packaging solutions for ready-to-eat meals to improve shelf-life and convenience.
