Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Company's New Branding Reflects Its Long History

The company 'Jinnam Agricultural Corporation' in Mungyeong Si, South Korea produces and sells fermented foods and it enlisted the creative agency 'Content Form Context' to design a new brand identity for its products.

The company's roots go back over a century and began with its food products being made from the freshly harvested ingredients of the Mungyeon Si village. The brand identity is inspired by the scenery in the area and is able to appear as high-quality and natural. The company offers fermented food products in the form of soybean paste, chili paste and more -- which are now packaged in imagery that offers a contemporary interpretation of the landscapes in the region.

This fermented food branding is able to perfectly fuse modern design with tradition and history.