The company 'Jinnam Agricultural Corporation' in Mungyeong Si, South Korea produces and sells fermented foods and it enlisted the creative agency 'Content Form Context' to design a new brand identity for its products.
The company's roots go back over a century and began with its food products being made from the freshly harvested ingredients of the Mungyeon Si village. The brand identity is inspired by the scenery in the area and is able to appear as high-quality and natural. The company offers fermented food products in the form of soybean paste, chili paste and more -- which are now packaged in imagery that offers a contemporary interpretation of the landscapes in the region.
This fermented food branding is able to perfectly fuse modern design with tradition and history.