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Furniture-Leasing Services

The Feather Service Lets Users Create Affordable but Unique Homes

— May 25, 2018 — Art & Design
The Feather service is helping homeowners and renters design the apartment of their dreams with its affordable and easy-to-use furniture subscription service. The app has only been active for a short time but has already teamed up with various companies including West Elm, Pottery Barn, Casper and Joybird. Furniture can be rented anywhere from three to 12 months, with customers paying a monthly fee for each item they order. After the initial renting period, customers have the option to continue leasing the furniture, buy it outright or swap it for something new.

While users can easily browse the extensive collection offered by the Feather service, those who have no idea on what they want can use the service's Style Quiz. The quiz offers an extensive list of questions that help determine the perfect pieces to fit a space and cultivate an original aesthetic. The Feather Service is currently available in San Fransisco and New York City.
Trend Themes
1. Furniture-leasing Services - Disruptive innovation opportunity: Explore partnerships with furniture brands to expand the range of options available for rental and increase customer choices.
2. Subscription-based Furniture Rental - Disruptive innovation opportunity: Develop a unique app or online platform that offers a personalized style quiz combined with a curated selection of furniture options for customers to lease.
3. Flexible Furniture Ownership - Disruptive innovation opportunity: Create a service that allows customers to swap their leased furniture for new styles periodically, promoting sustainability and reducing waste.
Industry Implications
1. Interior Design & Home Decor - Disruptive innovation opportunity: Integrate virtual reality technology into the furniture-leasing service, allowing customers to visualize how different pieces will look in their space before making a decision.
2. E-commerce & Retail - Disruptive innovation opportunity: Develop an online marketplace that connects furniture brands and rental services, providing a centralized platform for customers to browse, compare, and choose from a wide range of furniture options.
3. Sustainability & Environmental Services - Disruptive innovation opportunity: Partner with environmentally-friendly furniture manufacturers to offer a rental service that emphasizes eco-conscious designs and materials, appealing to environmentally-conscious customers.
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