Fashion label Daspu, which was started by a former prostitute, had sex workers act as the fashion label's models for their show. The sex workers were all there for a good cause -- to raise awareness about AIDS and fight discrimination.
The colorful display from the Brazilian fashion house showed the essential blending of boundaries needed to pull off events such as this. The fashion label Daspu is a Brazil fashion house that was set up in 2005 and has been going strong since. With events like these, it's no wonder they're gaining a good image and recognition.
Key Themes Behind This Trend
- Socially Conscious Fashion
- Designing clothing lines that bring attention to social causes such as AIDS awareness, using unconventional runway models.
- Inclusive Modeling
- Recognizing the beauty and value of diverse modeling, such as featuring sex workers as runway models.
- Authentic Branding
- Creating a brand identity that reflects the origins and values of the company founder, rather than conforming to industry norms.
Where This Applies
- Fashion
- Creating fashion lines that support social justice causes and using diverse runway models can disrupt traditional fashion industry norms.
- Non-profit
- Partnering with fashion companies to create events that raise awareness for social causes can disrupt traditional non-profit fundraising methods.
- Entertainment
- Including diverse runway models in fashion shows can attract a wider audience and disrupt traditional entertainment industry standards for beauty and fashion.
