Fancy Hanks is a Melbourne restaurant best known for its flavorful BBQ and hot sauces. In order to elevate the brand and create a bottled product line, Fancy Hanks teamed up with design agency Never Now, who produced a colorful range of labels that give the brand a solidified identity.
Championing the house-made, small-batch aesthetic, the set of labels created by Never Now channel a rustic feel that serve as a great warning for the bevy of flavors contained in the sauces.
Served in-house with many of Fancy Hank's menu items, the new bottled range will be sold to customers for home use.
By commissioning a dynamic range of simplistic, vintage-inspired labels, Fancy Hanks is investing in building a brand that consumers will be able to appreciate and identify with.
Key Themes Behind This Trend
- Retro Branding
- Opportunity for businesses to use vintage-inspired labels to create a nostalgic and recognizable brand identity.
- Small-batch Aesthetic
- Chance for companies to embrace the appeal of handmade, artisanal products to attract discerning consumers.
- In-house Product Extension
- Potential for restaurants and food establishments to expand their offerings by creating and selling bottled product lines for customers to enjoy at home.
Where This Applies
- Food and Beverage
- Food and beverage companies can explore retro branding to differentiate their products and evoke nostalgia among consumers.
- Design and Packaging
- Design agencies and packaging companies can provide services to create vintage-inspired and visually appealing labels for businesses looking to build a unique brand identity.
- Restaurant and Hospitality
- Restaurants can consider developing their own bottled product lines to increase revenue and offer customers the opportunity to enjoy their flavors at home.
