The Self Service Magazine Faces of Tomorrow editorial features rebellious shots of models Amanda Murphy, Juliana Schurig and Elisabeth Erm. Stylist Suzanne Koller dressed the women in distressed army apparel and leather pieces, making the production appear quite combative for the publication's Spring/Summer 2014 issue.
Hair expert Luke Hersheson paired Koller's offbeat outfits with equally eccentric hairdos. Together Murphy, Schurig and Erm sported braided mohawks and spiked tresses, an unexpected choice at times given Koller's inclusion of a dainty chiffon skirt and mod 1960s dress. Despite these adorable additions, Faces of Tomorrow is nonetheless punk through and through, seen not only in the hairstyles, but also in photographer Collier Schorr's use of black and white frames.
What's Driving This Trend
- Rebellious Fashion
- Disruptive innovation opportunity: Creating clothing lines that combine distressed army apparel and leather pieces with unexpected elements like dainty chiffon skirts and mod 1960s dresses.
- Eccentric Hairstyles
- Disruptive innovation opportunity: Developing unique hairdos like braided mohawks and spiked tresses for mainstream fashion and beauty brands.
- Black and White Photography
- Disruptive innovation opportunity: Utilizing black and white frames in photography to create a punk aesthetic for fashion and editorial shoots.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Incorporating rebellious fashion elements into mainstream clothing brands.
- Beauty
- Disruptive innovation opportunity: Introducing eccentric hairstyles, such as braided mohawks and spiked tresses, into mainstream beauty salons and products.
- Photography
- Disruptive innovation opportunity: Incorporating black and white frames and punk aesthetics into commercial photography for fashion brands and publications.
