Diners are known for their cheesy, old-school dishes, which is why A&W's new Extra Cheddar Diner Burger is oozing with cheesy goodness.
The new Extra Cheddar Diner Burger is a limited-edition creation available at participating A&W locations. The burger itself features a 1/3-pound patty, double loaded with three slices of extra sharp white cheddar cheese. In addition to the extra cheese, the burger is also topped with sautéed onions and Papa Sauce, served on a toasted, lightly butter bun.
To pair with the cheesy new dish, the fast food chain is offering its signature Root Beer Floats for just $1.99. The floats are a perfect summer treat that combines A&Ws root beer with a scoop of creamy vanilla soft serve.
Image Credit: <i> A&W.</i>
What's Driving This Trend
- Cheesy Diner-style Burgers
- Opportunity for fast food chains to create limited-edition burgers with an emphasis on cheese and nostalgia.
- Extra Sharp White Cheddar Cheese
- Opportunity for cheese manufacturers and artisanal establishments to offer extra sharp white cheddar cheese as a premium ingredient in dishes.
- Affordable Root Beer Floats
- Opportunity for dessert shops and cafes to offer affordable, indulgent root beer floats as a summer treat.
Who This Affects Most
- Fast Food Chains
- Disruptive innovation opportunity for fast food chains to develop limited-edition burgers with a focus on cheese.
- Cheese Manufacturers
- Disruptive innovation opportunity for cheese manufacturers to promote and market extra sharp white cheddar cheese as a premium ingredient.
- Dessert Shops and Cafes
- Disruptive innovation opportunity for dessert shops and cafes to create and sell affordable, indulgent root beer floats as a summer treat.
