The Est. 1995 Fall/Winter 2014/2015 campaign showcases drenched images of model Louise Mikkelsen. In the production put on by photographer Henrik Adamsen, Mikkelsen posed while caught in torrential downpour, displaying both the current collection as well as the beauty of rainfall.
Given the watery backdrop, it follows that Mikkelsen is found outfitted in both short and long trench coats, each one equipped for raindrops. As many women go out in search of akin jackets come autumn, the Est. 1995 brand is fulfilling the need for functional pieces suited to varying climates.
With thin black lining and high collars, these Fall/Winter 2014/2015 items are also high end and chic. The label is thus delivering a set that is both practical and stylish.
Key Themes Behind This Trend
- Functional Fashion
- There is an opportunity to create functional yet fashionable clothing items that cater to different climates and weather conditions.
- Weather-inspired Campaigns
- Developing advertising campaigns that incorporate weather elements can create visually striking and engaging marketing content.
- High-end Rainwear
- The market for high-quality and chic rainwear presents an opportunity for brands to offer stylish yet functional options.
Where This Applies
- Fashion
- The fashion industry can tap into the demand for stylish and practical clothing items suitable for different weather conditions.
- Advertising
- The advertising industry can explore the use of weather-inspired campaigns to captivate audiences and create memorable brand experiences.
- Outerwear
- The outerwear industry can capitalize on the market for high-end rainwear by designing and producing fashionable yet functional raincoats and trench coats.
