The bottled water market is expanding as consumers crave healthier products to consume, so Essentia Water has been created to offer a new form of hydration.
The bottle water boasted a supercharged ionized profile that will offer a clean, smooth taste to those who are looking for an alternative to traditional sodas.
Essentia Water bottled water is set to hit store shelves in December with its new branding that focuses on simple, clean lines and colors. Speaking on the new release, the Director of Brand Development and Visual Merchandising, Tahne Davis, said, "Our new packaging focuses on Essentia’s brand personality and our clear point of difference. What we’re delivering in the packaging rollout is an innovative and consumer-friendly design that highlights our bold, impactful and aspirational brand."
What's Driving This Trend
- Expanded Bottled Water Market
- The growing demand for healthier products creates an opportunity for new brands like Essentia Water to enter the market with innovative offerings.
- Ionized/alkaline Water Trend
- Consumers' desire for alternative and healthier beverage options, like Essentia Water's alkaline profile, presents an opportunity for companies to tap into the ionized water trend.
- Consumer-focused Packaging Innovations
- The emphasis on simple, clean lines and colors in Essentia Water's new packaging showcases a disruptive opportunity for brands to differentiate themselves through visually appealing and user-friendly designs.
Who This Affects Most
- Bottled Water Industry
- The expansion of the bottled water market calls for innovative brands to disrupt the industry with unique offerings and packaging.
- Health and Wellness Industry
- The demand for healthier beverage alternatives, such as ionized and alkaline water, creates a disruptive innovation opportunity for businesses operating in the health and wellness sector.
- Packaging Industry
- The need for consumer-friendly and visually appealing packaging designs, exemplified by Essentia Water's branding, presents a disruptive opportunity for companies operating in the packaging industry to meet the evolving demands of consumers.
