Thermax Profetherm's Energy Saving Advertisement Shows Chalk Outlines

 - Jul 19, 2014
References: profetherm & adsoftheworld
These minimal energy-saving advertisements from Thermax Profetherm show just how simple it can be to save the planet—even something like unplugging devices when not in use helps.

The colorful ads are set up so that white words form the shapes of animals like bears, seals and dolphins. There's a piece of text that makes it a point for people to "Save endangered species." This all seems pretty fun and novel, but without being outright morbid about it, the white cords also happen to look an awful lot like chalk outlines, showing what happens when energy is needlessly consumed by humans—it definitely would be a crime if some of these incredible species were to disappear forever.