Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Thai Life Offers Another Emotional Ad Spot Dubbed 'Mother Knows Best'
The insurance provider Thai Life has become known for its emotional ad spots following its partnership with the production agency Ogilvy and its newest commercial entitled 'Mother Knows Best' is no different.
The simple but moving ad features a mother and son engaging in dialogue before eating a meal. The 12-year old son begins to resent his mother after she demands he put his phone down in order to eat the food she prepared. He begins to insult her for being out-of-touch with technology, quizzing her knowledge on blockchain, quantum computers, IOT, Digital Twin and more. The embarrassed mother quickly changes her tone to remind her son that while she may lack knowledge in technology, she has immense expertise in other aspects of life and recites intimate details about her son and his health only a mother would know.
The simple but moving ad features a mother and son engaging in dialogue before eating a meal. The 12-year old son begins to resent his mother after she demands he put his phone down in order to eat the food she prepared. He begins to insult her for being out-of-touch with technology, quizzing her knowledge on blockchain, quantum computers, IOT, Digital Twin and more. The embarrassed mother quickly changes her tone to remind her son that while she may lack knowledge in technology, she has immense expertise in other aspects of life and recites intimate details about her son and his health only a mother would know.
