The insurance provider Thai Life has become known for its emotional ad spots following its partnership with the production agency Ogilvy and its newest commercial entitled 'Mother Knows Best' is no different.
The simple but moving ad features a mother and son engaging in dialogue before eating a meal. The 12-year old son begins to resent his mother after she demands he put his phone down in order to eat the food she prepared. He begins to insult her for being out-of-touch with technology, quizzing her knowledge on blockchain, quantum computers, IOT, Digital Twin and more. The embarrassed mother quickly changes her tone to remind her son that while she may lack knowledge in technology, she has immense expertise in other aspects of life and recites intimate details about her son and his health only a mother would know.