From themed packaging to embossed cookies, Oreo is definitely embracing the popularity of cult-favorite TV show Game of Thrones. For its latest activation, the company partnered with creative agency 360i and production-focused business Elastic to recreate the trailer of GoT using cookies. Needless to say, the video presents a highly creative and incredibly intricate display of artistic direction. The entire title sequence is envisioned through embossed cookies stacking, folding and twirling. Termed as "oddly hypnotizing," the remake boasts a total of 2,750 Oreos.
This is a great example of how companies harness the power of pop cultural movements to capture the attention of consumers and delight them in a relatable manner, spotlighting topics and creative endeavors that are of high interest.