Alphabet Tea Houses

El Te Tea House's Giant LED Letters Lead into a Rainbow Inspired Shop

Local Brazilian architecture and design firm Estudio 30 51 has recently designed a tea house and cafe in Brazil called El Te. The tea house occupies the ground level of a shopping mall in Porto Alegre, known by its huge, eye-catching wooden letters that light up the store front, framing the cafe's entrance.

"The fronts of the letters are backlit so at night time they work like urban lanterns illuminating the front of the store," says Gustavo Sbardelotto of Estudio 30 51. Along with the colorful packaged canisters of teas for customers, the rainbow effect enhances the plain glass paneled counter. There are around 30 different varieties of teas to sample and buy.

The interiors use wooden panels to contrast with the rainbow like colors and are found in the shelving, flooring and counters.

Backlit Letter Storefronts
Using backlit or illuminated letters to enhance storefronts and create unique entrances.
Rainbow-themed Interiors
Incorporating vibrant rainbow colors into interior designs to create a fun, eye-catching effect.
Specialty Tea Shops
Creating unique and appealing experiences for customers through offering diverse and original tea blends and packaging.

Sectors Adopting This

Retail Design
Designing unique and memorable storefronts through incorporating lighting and unique materials like giant wooden letters.
Food and Beverage
Offering unique, innovative, and diverse tea blends and options beyond traditional tea stores and cafes.
Interior Design
Innovating designs through incorporating playful and vibrant colors to create amazing customer experiences.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 12%
Freshness 8%

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