Unabashedly Masculine Editorials

The Vogue Germany Ein Bisschen Ich Photoshoot is Overtly Manly

The Vogue Germany August 2014 Ein Bisschen Ich editorial embraces masculinity in its fullest form. Stylist Nicola Knels captured the striking look with ease along with the help of model Charlotte Gainsbourg who made the ensembles appear flawless and approachable for any reader of the publication.

While standard suit jackets and thin ties were present in this Vogue Germany production, Knels also incorporated seldom seen pieces in the photoshoot via dark high rise jeans, baggy oxford shirts and top hats, bringing not only overt masculinity into the fold but also retro apparel and motifs.

Photographer Stefan Heinrichs added to the manly appeal of Ein Bisschen Ich with black and white imagery. In each shot Gainsbourg came across as casual despite the aggressive nature of the apparel featured, speaking to her talent and to the expertise of Vogue Germany.

Embracing Masculinity
There is an opportunity for fashion retailers to embrace masculinity by featuring striking and unique looks.
Incorporating Unique Pieces
Fashion designers can attract attention by incorporating seldom seen pieces into their clothing lines.
Retro Motifs
There is an opportunity for fashion designers to introduce retro motifs into their apparel.

Who This Affects Most

Fashion
Fashion brands can leverage the trend towards embracing masculinity and incorporate seldom seen pieces to diversify their offerings.
Photography
Photographers can make use of the trend towards masculine fashion editorials in their work.
Publishing
There is an opportunity for publishers to showcase diverse and unique fashion editorials that embrace masculinity and incorporate seldom seen pieces.
SCORE
1.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 16%
Activity 16%
Freshness 8%