Heaven by Marc Jacobs Launches a Look at its Spring 2022 Capsule
References: marcjacobs & hypebeast
Heaven by Marc Jacobs delivers its latest campaign that spotlights its newest designs made for the Spring 2022 season. Notably, the lookbook features Benjamin Reichwald, who is also known as Bladee to bring forth the ethereal themes of the capsule. It stems from themes of music, fashion, and art as the special capsule emphasizes the artistic practices of Bladee and his unique energy.
The campaign also features "music artist Baby Sosa, Oklou, and creative West Adler." The seasonal campaign was shot by Hendrik Schneider in Los Angeles and the styling is done by Bladee. There are nine pieces that are featured in the capsule, with mixed media work by Bladee that is described as art that “translates dreamscape worlds and the subconscious mind into wildly energetic abstract compositions.”
Image Credit: Heaven
The campaign also features "music artist Baby Sosa, Oklou, and creative West Adler." The seasonal campaign was shot by Hendrik Schneider in Los Angeles and the styling is done by Bladee. There are nine pieces that are featured in the capsule, with mixed media work by Bladee that is described as art that “translates dreamscape worlds and the subconscious mind into wildly energetic abstract compositions.”
Image Credit: Heaven
Trend Themes
1. Ethereal Grunge Fashion - Brands can look into experimenting with ethereal/grunge hybrid styles to offer unique and unconventional fashion choices to consumers.
2. Artistic Capsule Collections - Businesses can collaborate with artists to create capsule collections that showcase unique designs that are inspired by the artist's style and energy.
3. Music-inspired Fashion Campaigns - Fashion brands can partner with music artists to create campaigns that bring together the worlds of fashion and music and target consumers interested in both.
Industry Implications
1. Fashion - Fashion industry players can harness the themes of ethereal/grunge and collaborate with artists to create limited-edition and art-inspired collections that would appeal to consumers looking for unique fashion options.
2. Music - Music industry players can partner with fashion brands to create joint marketing campaigns that would appeal to their shared consumer base interested in both music and fashion.
3. Art - Art industry players can explore collaborations with fashion brands to showcase their artwork on fashion items and reach a wider audience interested in both art and fashion.
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