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Cold Protein-Rich Breakfast Wraps

The Caribou Coffee Egg Bou-rritos Come in Three Flavor Options

— February 13, 2020 — Lifestyle
The Caribou Coffee Egg Bou-rritos are a new breakfast option from the coffee chain that will offer an alternative product to pick up in place of hot food varieties. The breakfast burritos are served cold and come in three flavor options including Brie & Kale, Chicken Chorizo and Ham & Cheese, which are all made with cage-free eggs. Each of the wraps come with a side of spicy hot sauce for dunking to help offer a touch of heat for enhancing the premium breakfast snacks.

The Caribou Coffee Egg Bou-rritos have a convenient profile and help to offer time-poor consumers with a way to fuel up in the morning without having to eat quickly thanks to the chilled nature of the product.


Image Credit: Caribou Coffee
Trend Themes
1. Cold Protein Breakfast Wraps - The trend of protein-rich breakfast wraps that are served cold is growing, offering a convenient and healthy option for time-poor consumers.
2. Alternative Breakfast Options - The growing demand for alternatives to traditional hot breakfast foods is creating opportunities for unique and innovative products like the Caribou Coffee Egg Bou-rritos.
3. Premium Chilled Breakfast Snacks - The rise of premium breakfast snacks that are chilled and made with high-quality ingredients, like the Brie & Kale, Chicken Chorizo, and Ham & Cheese wraps, presents a disruptive innovation opportunity in the food industry.
Industry Implications
1. Fast Casual Dining - Fast casual dining establishments can capitalize on the trend of cold protein breakfast wraps by offering a variety of options that cater to health-conscious consumers looking for convenient and wholesome breakfast choices.
2. Food Delivery Services - Food delivery services can tap into the demand for alternative breakfast options by partnering with coffee chains like Caribou Coffee to provide cold protein breakfast wraps as a quick and satisfying morning meal option.
3. Pre-packaged Foods - The pre-packaged foods industry can seize the opportunity to create premium chilled breakfast snacks that appeal to consumers who seek convenience, quality, and nutritious options to start their day.
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