Al Gore and the Hollywood names behind his Dot Eco LLC have applied for a .eco domain registration for the Internet that would be used to denote green and eco-friendly companies. According to TreeHugger, a portion of each sale would go towards â€œenvironmentally charitable causes,â€ although it's not specified how those causes will be selected.
It'll take another year or so for the results of Gore's .eco domain registration request to be publicized,
Implications - Modern society poses so many harms to the environment that consumers are beginning to look for more ways to protect the planet than ever before. Developing more green-friendly products could help a company increase its appeal.