EA's 'Sin to Win' Comic-Con contest for 'Dante's Inferno' was meant to be a viral Twitter promotional tool, but detractors say that the contest crosses the line between edgy tongue-in-cheek fun and sexual harassment.
To participate in EA's 'Sin to Win' contest for 'Dante's Inferno,' Comic-Con attendees were encouraged to take photos with booth babes and post them on Twitter to @danteteam with the hashtag #lust. That's not the issue, though; it's the way the promo was worded. On the actual promo, which you can see above, participants are directed to "Commit acts of lust," which many allege is a recipe for disaster and a move that objectifies women.
Those against EA's 'Sin to Win' Comic-Con contest for 'Dante's Inferno' have voiced their disapproval using the hashtag #eafail. You can see screenshots of some of the responses above. What do you think? Does EA's promo sink or swim in your book?
What Makes This Trend Stand Out
- Controversial Promotions
- EA's 'Sin to Win' contest sparks controversy for crossing the line between edgy fun and sexual harassment.
- Social Media Marketing
- Promotional campaigns using Twitter hashtags and viral strategies are becoming increasingly popular.
- Gender Representation
- The objectification of women in promotional events and gaming industry is causing backlash and criticisms.
Sectors Adopting This
- Gaming
- The gaming industry faces opportunities to reconsider promotional strategies and address concerns of objectification.
- Marketing
- Marketing professionals can explore the use of social media and viral campaigns to engage audiences.
- Media and Entertainment
- The media and entertainment industry needs to address issues of gender representation and potentially implement guidelines for promotional events.
