Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Tomatdesign's ‑PitStop– Rebrand Allows It to Stand Out
Moscow-based design agency Tomatdesign is challenged to create a dynamic brand identity for fast food chain ‑PitStop–. As the market is incredibly competitive, the restaurant found that "express service, fair prices, and a wide range of meals" are not enough. In an attempt to actively engage its consumer base, the dining establishment taps into Tomatdesign for a brand refresh as the visual language of a corporate entity is inherently important in the quest for success.
The creative firm focused on producing a dynamic brand identity that is inspired by ‑PitStop– itself. Drawing on the obvious implications of the name, Tomatdesign began developing the graphic language from the saying 'Life is a Race. Refuel!' Simple and straight to the point, this approach inflicts motion and is somewhat motivational.
The creative firm focused on producing a dynamic brand identity that is inspired by ‑PitStop– itself. Drawing on the obvious implications of the name, Tomatdesign began developing the graphic language from the saying 'Life is a Race. Refuel!' Simple and straight to the point, this approach inflicts motion and is somewhat motivational.
