Race-Inspired Dynamic Brand Identities

Moscow-based design agency Tomatdesign is challenged to create a dynamic brand identity for fast food chain ‑PitStop–. As the market is incredibly competitive, the restaurant found that "express service, fair prices, and a wide range of meals" are not enough. In an attempt to actively engage its consumer base, the dining establishment taps into Tomatdesign for a brand refresh as the visual language of a corporate entity is inherently important in the quest for success.

The creative firm focused on producing a dynamic brand identity that is inspired by ‑PitStop– itself. Drawing on the obvious implications of the name, Tomatdesign began developing the graphic language from the saying 'Life is a Race. Refuel!' Simple and straight to the point, this approach inflicts motion and is somewhat motivational.