Moscow-based design agency Tomatdesign is challenged to create a dynamic brand identity for fast food chain ‑PitStop–. As the market is incredibly competitive, the restaurant found that "express service, fair prices, and a wide range of meals" are not enough. In an attempt to actively engage its consumer base, the dining establishment taps into Tomatdesign for a brand refresh as the visual language of a corporate entity is inherently important in the quest for success.
The creative firm focused on producing a dynamic brand identity that is inspired by ‑PitStop– itself. Drawing on the obvious implications of the name, Tomatdesign began developing the graphic language from the saying 'Life is a Race. Refuel!' Simple and straight to the point, this approach inflicts motion and is somewhat motivational.
Tomatdesign's ‑PitStop– Rebrand Allows It to Stand Out
1. Dynamic Brand Identities - As consumer engagement rises in importance, businesses could benefit from using dynamic brand identities that are inspired by their core values and enhance brand recognition.
2. Motivational Graphic Language - By using simple and motivational graphic language that inflicts motion, brands can capture attention and stand out from competitors.
3. Innovative Restaurant Branding - Creative branding that incorporates a restaurant's core values and encourages engagement could lead to increased customer loyalty and business success.
1. Fast-food Chain Industry - Companies within the fast-food chain industry could benefit from a brand refresh that incorporates dynamic and motivational graphic language to improve customer engagement and brand recognition.
2. Graphic Design Industry - The graphic design industry could potentially play a major role in helping companies revamp their brand identities to capture consumer attention and stand out from competitors.
3. Creative Agency Industry - Creative agencies that specialize in innovative branding have the opportunity to provide businesses with unique and engaging brand identities that could enhance business success.