The Durex Ice Cream ad simulates the pleasure of the brand's Extra Long Pleasure Condoms. The anatomical replicated ice cream bar and lollypop showcase a woman licking each, ever so sensually. These print ads are meant to scream pleasure and enjoyment. Be that as it may, the adverts quickly catch your eye and draw you in.
This isn't the first time Durex has created racy advertisements to peak the consumer's interest. In the past, Durex has created rubber animal intercourse ads, cocky condom campaigns and more. Durex is no stranger of playing with fire when marketing to their consumers.
The Durex Ice Cream ad is one of many racy advertisements from the brand, however, we but this is on the safer side.