The Drench Campaign Features a Puzzled and Dehydrated Man
Meghan Young — August 9, 2010 — Life-Stages
References: ohhaveyouseenthis.blogspot & gizmodo
Inspired by the Rubik's Cube, this Drench Campaign is definitely a puzzling commercial piece.
With their slogan, 'Brains perform best when they're hydrated,' the Drench campaign definitely comes together as nicely as a solved Rubik's Cube. Check out the featured video, but only, as Gizmodo suggests, after you've eaten. Side effects of watching it could include a loss of appetite. Regardless however, this ad's design is undeniably captivating.
With their slogan, 'Brains perform best when they're hydrated,' the Drench campaign definitely comes together as nicely as a solved Rubik's Cube. Check out the featured video, but only, as Gizmodo suggests, after you've eaten. Side effects of watching it could include a loss of appetite. Regardless however, this ad's design is undeniably captivating.
Trend Themes
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Brain Hydration — Incorporating hydration as a key factor in brain performance could become a popular trend in advertising campaigns and health messaging.
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Rubik's Cube-inspired Design — The iconic design of Rubik's cube could inspire more creative branding opportunities in various industries such as fashion, product design, and graphic design.
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Puzzle-themed Marketing — Using puzzle and game themes in marketing campaigns could be an effective strategy to create engaging experiences for consumers while conveying brand messaging.
Industry Implications
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Beverage — Brands in the beverage industry could incorporate hydration messaging in their advertisements to promote health benefits and differentiate from competitors.
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Education — Education institutions could explore the impact of hydration on brain performance and promote healthy habits among students to enhance academic achievements.
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Advertising and Design — Rubik's cube-inspired designs could inspire creative branding and marketing campaigns for various industries, particularly in advertising and product design.
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