Kellogg's recently expanded its Special K portfolio with the launch of the new Kellogg’s Special K Dipped Chocolatey Almond cereal, its first chocolatey-dipped cereal flakes in the US to date. The health-focused new offering boasts "a multi-textured mix of multigrain flakes dipped in a chocolatey shell, cocoa-dusted flakes, and real sliced almonds."
The Kellogg's Special K Dipped Chocolately Almond cereal is made with whole-grain wheat, rice, sugar, almonds, milled corn, wheat bran, and semisweet chocolate. The product features reduced iron, vitamin c, folic acid, and niacinamide in terms of vitamins and minerals, among others.
Fans can get their hands on the new Kellogg's Special K Dipped Chocolately Almond cereal at retailers nationwide in a 13.1-ounce box for a suggested price of $3.99 and a 19.2-ounce box for a suggested price of $4.99.
Image Credit: Kellogg's
Key Themes Behind This Trend
- Chocolate-dipped Cereal
- Kellogg's introduces a new chocolate-dipped cereal to attract chocolate-loving cereal consumers.
- Multigrain Textured Flakes
- Kellogg's incorporates multigrain flakes to offer a healthier cereal option for the health-conscious consumers.
- Shifting Breakfast Habits
- The launch of this new flavour suggests a shifting breakfast consumption trend from traditional to unconventional flavours.
Where This Applies
- Food and Beverage Industry
- Kellogg's launches a new cereal product, indicating industry players should introduce unconventional flavours to create differentiation.
- Health and Wellness Industry
- Kellogg's uses multigrains and real almonds to offer a healthier cereal option for the health-conscious consumers, resulting in opportunities for other companies to introduce healthy yet tasty products.
- Chocolate Industry
- Kellogg's new chocolate-infused cereal reflects the rising demand for chocolate-flavoured food products, encouraging chocolate industries to develop a broader range of chocolate-flavoured food products.
