'Mana' is a therapeutic, diabetic tea that takes the form of a special green tea from China that is beneficial for those with diabetes. To communicate the core benefits of the product, Mana opted for a fresh and clean packaging design that emphasizes the purity of the product, as well as its eco-friendly nature.
The outer packaging for the product makes the most of a cardboard material printed with a simple flower design, while the tea boxes also integrate a colored version of this design detail. The minimalist packaging for the product reiterates the therapeutic, anti-diabetic qualities of the tea, making it a targeted tea beverage with benefits for a specific consumer segment.
Mana exemplifies how a functional consumable can be formulated and branded to help people alleviate a specific health ailment.
What's Driving This Trend
- Therapeutic Diabetic Teas
- Opportunity for businesses to develop and market teas that target specific health conditions like diabetes.
- Clean Packaging Designs
- Disruptive innovation opportunity to create minimalist packaging designs that communicate product benefits and appeal to specific consumer segments.
- Functional Consumables
- Potential for businesses to create functional consumables that help alleviate specific health ailments and cater to niche consumer needs.
Who This Affects Most
- Tea Industry
- Opportunity for tea companies to tap into the growing market demand for therapeutic teas that promote health and wellness.
- Packaging Industry
- Opportunity for packaging companies to develop clean and minimalistic designs that effectively communicate product features and attract specific consumer segments.
- Health and Wellness Industry
- Potential for businesses to enter the health and wellness industry by developing functional consumables that address specific health conditions and meet the needs of niche consumer groups.
