'Mana' is a therapeutic, diabetic tea that takes the form of a special green tea from China that is beneficial for those with diabetes. To communicate the core benefits of the product, Mana opted for a fresh and clean packaging design that emphasizes the purity of the product, as well as its eco-friendly nature.
The outer packaging for the product makes the most of a cardboard material printed with a simple flower design, while the tea boxes also integrate a colored version of this design detail. The minimalist packaging for the product reiterates the therapeutic, anti-diabetic qualities of the tea, making it a targeted tea beverage with benefits for a specific consumer segment.
Mana exemplifies how a functional consumable can be formulated and branded to help people alleviate a specific health ailment.