New York-based coffee chain Devoción Coffee is known for its premium menu and subscription service -- spotlighting authentic and global flavors. Founded by Colombian-born business owner Steven Sutton, the company recently opened it's first-ever Cascara Bar in New York's Nomad neighborhood.
The bar celebrates an ingredient that is described as the "coffee cherry," a combination of the fruit and skin of coffee seeds and is the first of its kind in the city. In past years, Cascara was seen as a byproduct of production rather than as an ingredient but has gained popularity recently, being used as an alternative to tea leaves.
The Devoción Cascara + Coffee Bar serves four varieties of its signature beverage in Original, Ginger Lemon, Cherry, and Cassia Lime flavors. The location is also home with chef-curated baked goods also spotlighting cascara
Why This Trend Is Growing
- Rise of Coffee Ingredient Bars
- The emergence of dedicated coffee ingredient bars presents an opportunity for coffee chains to explore new flavors and experiences for their customers.
- Cascara as a Mainstream Ingredient
- The growing popularity of cascara as an alternative to tea leaves creates opportunities for food and beverage manufacturers to incorporate it into their product offerings.
- Exploring Global Flavors in Coffee
- Coffee chains embracing authentic and global flavors have the chance to differentiate themselves in a saturated market and attract a more adventurous customer base.
Industries Being Reshaped
- Coffee Chains
- Coffee chains can capitalize on the trend of dedicated coffee ingredient bars by opening their own establishments and expanding their offerings beyond traditional beverages.
- Food and Beverage Manufacturing
- Food and beverage manufacturers can consider incorporating cascara into their product lines, tapping into the demand for unique and innovative ingredients.
- Bakery and Pastry
- Bakery and pastry shops can explore the use of cascara in their baked goods to offer customers a unique and flavorful twist on traditional treats.
