Station Cold Brew is introducing Cascara Sparkling Iced Teas that are made with an antioxidant-packed superfruit that's slightly sweet and floral. The sparkling iced tea products are available in varieties like Cascara Original, which helps to familiarize consumers with the taste of the sweet skin that surrounds the coffee bean on its own, as well as Cascara Grapefruit and Cascara Lemon.
At a time when many health-conscious consumers are interested in sparkling beverages as an alternative to soda, these drinks will be especially appealing for their health and environmental benefits. Cascara, also known as coffee cherries or the dried skins of the coffee fruit, is becoming a popular ingredient in beverages as a natural source of caffeine, as well as its waste-reducing properties as a coffee industry by-product.
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What's Driving This Trend
- Sparkling Iced Teas
- The trend towards sparkling beverages presents an opportunity for the introduction of unique sparkling iced tea products.
- Upcycled Ingredients
- Repurposing commonly discarded ingredients such as Cascara presents an opportunity for eco-friendly and sustainable innovation.
- Natural Sources of Caffeine
- The trend towards natural energy sources presents an opportunity for the use of Cascara as a natural source of caffeine.
Who This Affects Most
- Beverage Industry
- The beverage industry can incorporate Cascara as a unique and eco-friendly ingredient in their product line.
- Health and Wellness Industry
- The health and wellness industry can capitalize on Cascara's antioxidant and natural energy properties to introduce new products to health-conscious consumers.
- Coffee Industry
- The coffee industry can generate additional revenue and reduce waste by repurposing Cascara as a by-product ingredient in their coffee production process.
