DDW Colour is offering consumers more transparency in its ingredients, as the label has announced it is expanding its color portfolio to include two natural alternatives: carbon black and chlorophyll green.
The company is 150 years old but has been undergoing some changes following its acquisition. The introduction of these ingredients are one of the most notable changes as the brand continues to expand its natural line. Typically, DDW works within neutral brown and caramel colors, but this expansion speaks to the growing needs of consumers who are looking to experiment without compromising their healthy habits.
What is most notable about the new colors is its traceability. For example, consumers can head to DDW's website to find the location where the chlorophyll found in the new green coloring is grown. The experimental colors coupled with complete transparency and traceability offer peace of mind to conscious consumers.
Image credit: DDW Colour