The New DC Logo Pays Tribute to the Company's Legacy
Riley von Niessen — May 19, 2016 — Marketing
References: dccomics & designtaxi
The DC logo has undergone a new change which incorporates the company's past branding. The company explains in a press release that "The new DC logo is a mark that leverages over 80 years of heritage with an eye toward the future."
The new DC logo, made in collaboration with Pentagram, is therefore a tribute to the entertainment brand's iconic legacy as well as its plans to continue offering more exciting content. The logo already ornaments the company's website, social media channels and other online sources.
It is set to appear in print on the covers of ‘DC Universe: Rebirth Special #1’ by Geoff Johns. This new DC logo helps to evolve the brand's identity and works to reflect its fresh content while contributing to its rich history of design.
The new DC logo, made in collaboration with Pentagram, is therefore a tribute to the entertainment brand's iconic legacy as well as its plans to continue offering more exciting content. The logo already ornaments the company's website, social media channels and other online sources.
It is set to appear in print on the covers of ‘DC Universe: Rebirth Special #1’ by Geoff Johns. This new DC logo helps to evolve the brand's identity and works to reflect its fresh content while contributing to its rich history of design.
Trend Themes
1. Evolved Brand Identity - The new DC logo pays homage to the company's heritage while embracing its future direction, offering opportunities for businesses to revitalize their brand identities.
2. Legacy-inspired Designs - The incorporation of past branding in the new DC logo reflects a trend of revitalizing iconic designs, presenting opportunities for businesses to leverage nostalgia in their product offerings.
3. Content Heritage - The new DC logo highlights the brand's rich history of content, emphasizing the value of legacy and storytelling, which can be leveraged by businesses in the entertainment and media industries.
Industry Implications
1. Branding and Design - The revamp of the DC logo showcases the potential for businesses in the branding and design industry to re-imagine and modernize iconic logos while preserving their heritage.
2. Entertainment - The new DC logo's focus on legacy and fresh content presents opportunities for businesses in the entertainment industry to create engaging experiences that balance nostalgia and innovation.
3. Printing and Publishing - The appearance of the new DC logo in print media demonstrates the relevance of printing and publishing, offering opportunities for businesses in this industry to align with evolving brand identities.
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