As well as providing entertainment, many of the top April 2016 toys are meant to help kids develop creativity, confidence and other positive traits that will serve them well throughout life.
In order to encourage a child's inner artist to flourish in a way that does not leave parents on cleanup duty, toymakers are creating a range of mess-free toys that make it possible for kids to neatly play with mock snow, glitter and sticker sets.
Another key theme is the emergence of gender-neutral playthings, which is being seen in the development of inclusive toys like dolls, dollhouses, kitchen sets and playhouses that appeal to young boys as well as girls. On the opposite side of the spectrum, girls are being enticed with action figures and science kits, which are typically marketed towards boys.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
