A strong influx of collectible toys are hitting the market with the 'My Mini Mixie Q's' toy figures being one of the latest to be revealed from Mattel. The wide range of collectible toys are miniature in size and pack a whole lot of colorful features with 'personalities' to boot. 'My Mini Mixie Q's' will be available in mystery packs that encourage kids to purchase them at random to collect all their favorite characters.
Set for debut in Fall 2016, the 'My Mini Mixie Q's' toy figures can be customized with different headpieces and bodies. This enables kids to play with the collectible toys and create their own favorite figures rather than seeking out a particular model.
What's Driving This Trend
- Collectible Toys
- The strong influx of collectible toys presents opportunities for creating customizable figures, like 'My Mini Mixie Q's,' that appeal to kids.
- Mystery Packs
- The popularity of mystery pack collectibles creates a market for products like 'My Mini Mixie Q's' that encourage kids to purchase at random.
- Customization
- The trend towards customizable toys allows kids to personalize and create their own favorite figures, as seen with 'My Mini Mixie Q's'.
Who This Affects Most
- Toy Manufacturing
- The toy manufacturing industry can capitalize on the popularity of collectible toys, like 'My Mini Mixie Q's,' by creating customizable and mystery pack options.
- Retail
- Retailers have an opportunity to market and sell collectible toys, such as 'My Mini Mixie Q's,' with themed mystery packs to attract young consumers.
- Online Marketplace
- The online marketplace can provide a platform for the buying, selling, and trading of collectible toys, like 'My Mini Mixie Q's,' to satisfy the demand of avid collectors.
