It's natural for children to emotionally grow out of certain toy phases but growing physically out of them can be a shame, so the 'Friendimal' riding toy is designed to stay relevant.
The 'Friendimal' features an expandable design aesthetic that allows parents to adjust the height of the toy to suit growing children. Appropriate for children aged three to eight, the 'Friendimal' is intended to be a mainstay product rather than just a flavor of the month.
The children's toy market moves exceedingly fast, so products like the 'Friendimal' riding toy are intended to give parents and children more value. As consumers shift to focus on how they can be more cost-effective, this notion of making products last longer will likely expand into a variety of market segments.