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Slumber Party Fundraisers

camh Darkness to Light is an All-Nighter to Defeat Mental Illness

— May 22, 2015 — Social Good
Mental illness is often considered a taboo topic surrounded by misinformed stereotypes; but events such as camh Darkness to Light will help dispel such negative associations while also ensuring monetary support for such a worthy cause. It's an all-night challenge taken up by friends and family in a fun and eye-opening way.

As written on the camh Darkness to Light website, "Mental illness can take some people to the very edge of darkness. For the most fortunate, family members and friends are at their side, often staying up all night to provide comfort and support -- a bright light amidst the chaos and despair." This kind of support is being taken to the next level on May 29, 2015. Once the challenge is completed, people are asked to share a #sunriseselfie to shine a light on mental health.
Trend Themes
1. Slumber Party Fundraisers - Event organizers can promote fun and unique ways to raise money for important causes such as mental illness through all-night sleepover events.
2. Mental Health Awareness - Companies can focus on promoting mental health education and awareness to decrease negative stigmas associated with mental illness.
3. Social Media Activism - Social media campaigns such as #sunriseselfie can generate widespread discussion and engagement around important issues like mental health.
Industry Implications
1. Non-profit - Non-profit organizations dedicated to mental health can use Slumber Party Fundraisers as a way to raise funds and increase awareness and engagement.
2. Healthcare - Mental health clinics and hospitals can collaborate with community organizations to promote events like Darkness to Light as a way to support their patients and community.
3. Social Media - Social media companies can provide platforms and tools that make it easy for users to participate in mental health advocacy campaigns and spread awareness.
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