Brazil-based graphic designer Augusto Gottsfritz created a clever bread basket-inspired dairy product display for Qualy Margarine that definitely stands out on store shelves. The brightly colored dairy display sits within a pre-existing shelf and mimics several different scenes that inspire images of the product on the consumer's own kitchen table.
The Qualy display features a bread basket, butter knife and cutting board that signifies the product is something that the shopper can include with their purchase that will actually complement the items they've already decided to buy. This technique is almost like shadow marketing in that it plays off of other displays within the grocery store in order to position itself as a natural profession of the meal they shopper has already bought the ingredients for.
Enticing Dairy Stalls
More Stats +/-
Experiential Retail Booths
Artisanal Dairy Displays
Rustic Vegan Packaging
Subtle Dairy Branding
Conceptual Dairy Displays
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
This Dairy Product Display Resembles the Food It Pairs Well With
- By: Rebecca ByersApr 14, 2015