Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Daily Grind Appeals to Those at Work

The Daily Grind is a student project by Sarah Shorn that puts a little humor into coffee for working professionals. The graphic designer wanted to come up with a product that made the most of career-driven individuals who needed that caffeine pick-me-up during their busy days.

The packaging itself is quite straightforward, with yellow font placed on top of the bottle with the words 'The Daily Grind' on the front. For the copy on the back it encourages people to "take a hit of the strong stuff" to keep them going during a stressful day. The best part is that it comes ice for those hot summer days when people are stuck inside the office with little relief from the heat.

Sarah Shorn did a great job with appealing to workers with this coffee packaging.