The Daily Grind is a student project by Sarah Shorn that puts a little humor into coffee for working professionals. The graphic designer wanted to come up with a product that made the most of career-driven individuals who needed that caffeine pick-me-up during their busy days.
The packaging itself is quite straightforward, with yellow font placed on top of the bottle with the words 'The Daily Grind' on the front. For the copy on the back it encourages people to "take a hit of the strong stuff" to keep them going during a stressful day. The best part is that it comes ice for those hot summer days when people are stuck inside the office with little relief from the heat.
Sarah Shorn did a great job with appealing to workers with this coffee packaging.
Why This Trend Is Growing
- Humorous Packaging
- Opportunity for brands to create packaging that brings humor and levity to everyday products.
- Career-driven Products
- Opportunity to develop products that cater specifically to the needs and preferences of working professionals.
- Convenience Packaging
- Opportunity to design packaging that offers convenience features to enhance the user experience.
Industries Being Reshaped
- Food and Beverage
- Innovative packaging solutions in the food and beverage industry can captivate consumers and differentiate brands in a competitive market.
- Graphic Design
- Graphic designers can explore creating unique packaging designs that resonate with specific target audiences.
- Office Supplies
- Opportunity for office supply companies to incorporate fun and functional packaging for products that cater to working professionals.
