Starbucks has partnered with environmental charity Hubbub to launch #CupCupandAway, an eco-friendly campaign to promote reusable coffee cups at Gatwick Airport. The campaign is part of an effort to reduce single-use plastic commonly associated with fast food chains.
The program will run for one month and is funded through a 5p charge for disposable cups that Starbucks has included nationwide in Britain. The program allows customers to borrow a reusable cup at no cost, which they can then drop off at any of the five 'Cup Check-In' stations. The program will be promoted via social media and printed billboards at the airport. This program will use more than 2,000 reusable Starbucks cup.
This new program could change cultural norms and encourage eco-friendly behavior for consumers.
Image Credit: Shutterstock, Hubbub