The culinary identity of PUR | IMPUR — a restaurant and cocktail bar in Barcelona, Spain, is produced in collaboration with Ingrid Picanyol Studio and LaGranja Design. The establishment is owned by Chef Nandu Jubany, whose cuisine required to be presented in a sophisticated manner through skillful visual choices.
The name alone signifies the restaurant and cocktail bar has a rather dualistic quality. While ‘Pur’ means ‘pure’ and ‘Impur,’ in turn, hints at ‘impure,’ the culinary identity navigates the fine line between “heaven and hell.”
Nandu Jubany’s business is spread on two floors — the restaurant on the main and the bar on the basement level. The clever name is to signify the cuisine’s purity and the cocktails’ alcoholic temptation. The logo that Ingrid Picanyol Studio and LaGranja Design provide is playfully versatile as the PUR version presents an angel’s halo which flips to signify devil’s horns in the IMPUR one.