Sleeping with another person, and in this case sleeping is actually involved, can be quite unnatural for some especially if they're sharing a bed with a snuggler; the Cuddle Mattress can help significantly. Unlike a traditional mattress, the Cuddle Mattress is made up of evenly spaced slits so that people's extremities can rest in between them more comfortably.
Whether intertwined like a pretzel or subtly snuggling together, the Cuddle Mattress accommodates a range of positions. According to the designers, "Each slat has a firm and a soft side, which you can flip depending on your sleeping preference. The slats come in three different materials: latex, polyurethane or polyurethane memory foam. The mattress also comes with its own stretchable, fitted sheets." It will be available in North America.
What Makes This Trend Stand Out
- Snuggle Mattresses
- With more people sharing beds with snugglers, mattresses that are designed to accommodate different sleeping positions and preferences provides a disruptive innovation opportunity for mattress manufacturers.
- Modular Sleeping Surfaces
- The introduction of modular sleeping surfaces could potentially change the way people sleep together, creating interspersed and personalized spaces for people's sleeping habits, and presents a disruptive innovation opportunity for bedding and furniture industries.
- Smart Mattresses
- Smart mattresses with built-in sensors that monitor movement and adjust accordingly can be a game changer for couples, providing them with uninterrupted sleep and creating a disruptive innovation opportunity for tech companies entering in the sleep industry.
Sectors Adopting This
- Mattress
- Mattress manufacturers can boost sales by developing new designs that are tailor-made for snuggle sleepers.
- Furniture
- There is a significant opportunity for furniture manufacturers to create custom furniture that accommodates for different sleeping preferences and positions.
- Technology
- Technology companies can disrupt the sleep industry by developing smart mattresses that monitor the users' sleep and adjust accordingly.
