This CSR program focuses on solving the housing crisis -- for hermit crabs. Environmental degradation in Japan has resulted in less shells for the naturally relocating crabs to move into, forcing them to use garbage like plastic bottles as homes. Real estate listings company Suumo partnered with some marine biologists to find a solution.
Professor Katsuyuki Hamasaki along with students from Tokyo University of Marine Science and Technology as well as Suumo collaborated to create new shells for hermit crabs made out of potato starch. The light and comfortable replacement shells are eco-friendly as well, leaving behind no harmful effects.
This CSR program not only helps the real estate firm give back, it also utilizes their expertise in an interesting way.
Potato Starch Crab Shells
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