Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,655 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,655 cutting edge ideas.

Crab-Flavored Whiskeys

Crab Trapper Puts an Unwanted Crab Population to Good Use

— June 24, 2022 — Lifestyle
While green crabs are posing a problem to coastal ecosystems, New Hampshire's Tamworth Distilling is addressing an invasive species with a creative solution in the form of Crab Trapper. This green crab-flavored whiskey.helps to give purpose to an unwanted population of crabs in New England's coastal ecosystem.

This unusual whiskey was made possible with the University of New Hampshire and at the same time, it uniquely educates the public about several issues, namely the green crab population, climate change and sustainability. Green crabs can eat as many as 50 clams, oysters, or mussels a day, and in the process, disrupt the work of shellfisheries.

Crab Trapper boasts a "modified sour mash" bourbon base and crab stock that's fortified with neutral grain spirits, distilled into the perfect essence and accented with spices that remind of a low-country boil.
Trend Themes
1. Invasive Species Repurposing - Opportunities to utilize unwanted populations as key ingredients in products to tackle the issue of invasive species.
2. Eco-friendly Alcohol - Development of sustainable alcoholic beverages that utilize responsibly-sourced and environmentally-friendly components.
3. Educational Spirits - Creation of alcoholic products that are not only enjoyable but also spread awareness of important issues such as climate change and sustainability.
Industry Implications
1. Food and Beverage - Exploring ways to source and incorporate new ingredients while promoting sustainable practices and eco-friendly production processes.
2. Tourism - Developing educational tours and experiences that highlight the importance of sustainable practices and promote eco-friendly tourism.
3. Environmental Conservation - Utilizing the repurposing of invasive species to create products as a way to help control populations and promote environmental conservation efforts.
5.1
Score
Popularity
Activity
Freshness