Sustainability is quickly becoming a key purchasing factor for many consumers, so brands like Cranes Drinks are taking note with new packaging initiatives that speak to this environmental ethos.
The brand has announced that it will be packaging its Raspberries & Pomegranates cider in cans over glass bottles to help reduce its environmental impact. This helps to enhance sustainability by cutting down on product weight and also making it stackable to fit more in less space during shipping.
Co-Founder of Cranes Drinks Ben Ritsema further explained the new packaging shift saying that, "Consumers are constantly looking for products which fit within their lifestyle, and the can is the perfect fit it is lightweight and quickly chilled. Not only do cans appeal greatly to the consumer, but additionally to stores, cans are lighter and stackable meaning less wasted shelf space."