Oreo's Gifting Site Delivers Cookie Gifts Without a Recipient's Address

 - Dec 9, 2016
References: gifts.oreo & trndmonitor
Last year, Oreo helped consumers to create unique cookie gifts for people by enabling them to customize their own festive packaging. Now, the cookie brand is changing things up for this year's season with a direct-to-consumer gifting website.

At gifts.Oreo.com, web users are able to purchase a 'White Fudge Oreo Holiday Tin 2-Pack' and send it to a fellow cookie lover. What's most interesting about this website is that, as Oreo describes: "The best part is that you only need the recipient's email address or mobile number" to put an order through. Once sent to the recipient, they are able to virtually "open" the gift and put in their desired delivery information to get their hands on the physical version of the limited-edition cookie gift.