ISV Architects designed a contemporary townhouse located in an urban area of Athens, Greece.
The unique site, located by the Philopappos Hill, offers the best of the Greek capital's historical ruins, peaceful parks and urban destinations (such as the nearby City Center). The design brief called for a flexible layout that would respond well to potential change. The accompanying design was to be understated, informal and comfortable.
The architects used the home's surrounding panorama as a starting point, wanting to emphasize it as much as possible through an "upside-down internal arrangement." The social spaces, such as the living, dining and kitchen areas, are placed at the top of the home, allowing for spectacular views, which are further opened up by an amazing pool deck and terrace. The private spaces, such as the bedrooms, are found two levels below. They, too, have access to the views, via a Japanese-inspired garden.
Why This Trend Is Growing
- Upside-down Internal Arrangement in Home Design
- Upside-down internal arrangement can be a disruptive innovation opportunity for the real estate industry, as it allows for better views and a more flexible layout.
- Emphasizing Panoramic Views in Architecture Design
- The emphasis on panoramic views in architectural design allows for a unique selling point in the real estate industry, as well as hotel and tourist industries.
- Incorporating Japanese-inspired Gardens in Home Design
- Incorporating Japanese-inspired gardens in home design creates a calming and unique atmosphere, which could disrupt the landscaping and gardening industries.
Industries Being Reshaped
- Real Estate
- Upside-down internal arrangement and emphasizing panoramic views in architectural designs could be disruptive innovation opportunities within the real estate industry.
- Hospitality and Tourism
- The emphasis on panoramic views in architectural design can provide a unique selling point for the hospitality and tourism industries.
- Landscaping and Gardening
- Incorporating Japanese-inspired gardens in home design creates a new market opportunity and could disrupt the landscaping and gardening industries.
