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This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights. is a Discrete Online Store Using the One for One Model

 - Mar 18, 2012
Buying products pertaining to sex (condoms, lube, you name it) can be awkward for some people, but for many people it’s also a necessary part of leading a healthy and safe sex life. Conscious Contraceptives is offering a discreet solution, while at the same time allowing customers to "do good while feeling good" using their social business model.

Just like TOMS shoes, which gives a pair of shoes to a child in need for every pair of shoes they sell, Conscious Contraceptives is an online retailer offering a similar one-for-one model. They use a portion of every sale to purchase contraceptives for underserved areas where they’re needed.

"In addition to the donations, partners with US-based and international organizations to promote ongoing sexual education to reduce the spread of sexually transmitted infections (STIs) and the number of unplanned pregnancies throughout the world," the website explains. "Using the purchasing power of individuals to benefit the greater good, we transform our customers into benefactors."

The products sold on include condoms, lubricants, bath and body products and "personal pleasure" items, all of which are delivered discretely using plain packaging and generic names on credit card charges.

Contact Information
Conscious Contraceptives website
Conscious Contraceptives on Twitter
Conscious Contraceptives on Facebook