Sennheiser will be live-streaming a concert series that viewers can access through the IGTV platform. The first performance of the concert series occurred last week when Raul Rodriguez played a concert on March 27th. Other performances included Jay Style, the Talbott Brothers, St. Panther as well as DJ Fly. Future performances will feature Third Eye Blind on March 31st and Bob Sinclar on March 30th.
Viewers can access the concerts for free, however, Sennheiser will encourage viewers to make donations to The World Health Organization, which is working to stop the spread of COVID-19. Overall many people may tune in to the concerts, due to the fact that they will not be able to attend performances in person.
Image Credit: Courtesy of Sennheiser
Why This Trend Is Growing
- Virtual Concerts
- Opportunity for companies to host virtual concerts that can be accessed remotely.
- Fundraising Via Social Media
- Opportunity for companies to use social media platforms to raise funds for charities or causes.
- Live-streaming of Performances
- Opportunity for companies to capitalize on live-streaming performances to reach wider audiences.
Industries Being Reshaped
- Music Industry
- Opportunity for music industry to create new forms of revenue streams through virtual concerts and live-streamed performances.
- Social Media Industry
- Opportunity for social media platforms to develop new features to accommodate virtual concerts and live-streamed performances.
- Charitable Organizations
- Opportunity for charitable organizations to partner with companies to raise funds through social media platforms and virtual events.
