Swash is a new and highly concentrated laundry detergent from Whirlpool Corporation and it marks the company's foray into the liquid laundry detergent category. Thanks to the formula, which is eight times concentrated, the ultra-concentrated detergent is effective for all machines and it promises four times more loads with the same amount of detergent.
Swash laundry detergent is paired with a Precision Pour Cap so that it's easy to get the right amount of product to care for a regular size load of laundry with just a squeeze. The formula is available in scents like classic Pure linen, Simply Sunrise and Free & Clear, an option that's free from perfumes, fragrances and dyes.
The concentrated laundry detergent is available exclusively on Amazon and consumers are invited to learn "The Smart Way to Wash."
Image Credit: Swash
Why This Trend Is Growing
- Ultra-concentrated Detergents
- Creating laundry detergents that are ultra-concentrated can lead to more efficient product use.
- Precision Pour Caps
- Developing precision pour caps for detergent bottles can help customers use the right amount of product per load.
- Direct-to-consumer Distribution
- Utilizing direct-to-consumer distribution channels like Amazon can help new laundry detergent brands gain a foothold in the market.
Industries Being Reshaped
- Consumer Goods
- Companies in the consumer goods industry can benefit from creating more efficient and user-friendly laundry detergents.
- E-commerce
- The e-commerce industry can provide a platform for new or niche laundry detergent brands to sell directly to customers.
- Packaging
- Companies specializing in packaging can develop more innovative and user-friendly designs for laundry detergent bottles and caps.
