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Uplifting Candy Rolls

Mentos' Limited-Edition Complimentos Share Smile-Inducing Comments

— August 17, 2019 — Lifestyle
'Complimentos' is a new limited-edition product from Mentos that shares a single uplifting compliment on every package. The candy wrappers boast sweet messages that are ideal for sharing with family, friends, lovers or potentially even connecting someone new. Some of the fun and lighthearted messages that can be found on the wrappers include puns like "You are the one I CHEWS" and "You and I are MINT to be."

With Complimentos, Mentos is gearing up for its biggest campaign of the year, which follows the success of its Mentos Say Hello campaign. In the words of Sarah Elmer, Mentos Brand Manager, "We’re sure the fun compliments we’ve printed on our limited edition Mentos packs and the corresponding above and below the line campaign will be a real conversation starter. It’s ideal for creating theatre in store, giving retailers an extra reason to interact with their customers."
Trend Themes
1. Complimentary Packaging - Businesses can explore the idea of providing complimentary positive messages on their packaging to boost customer satisfaction and create a unique selling point.
2. Interactive Marketing Campaigns - Creating interactive and engaging marketing campaigns like Mentos' Complimentos can help businesses stand out and encourage customer loyalty.
3. Personalized Marketing - Offering personalized messages or products to customers can help foster a deeper emotional connection and loyalty to a brand like Mentos' Complimentos does.
Industry Implications
1. Confectionery Industry - The confectionery industry can innovate by implementing positive messaging packaging or launching unique limited edition products like Mentos' Complimentos to stand out in a crowded market.
2. Retail Industry - Retailers can explore creating interactive campaigns or including complimentary messages with their products like Mentos' Complimentos to enhance the customer experience and increase sales.
3. Marketing and Advertising Industry - The marketing and advertising industry can explore creating more personalized and engaging campaigns like Mentos' Complimentos to drive customer engagement and brand loyalty.
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