The Mentos Xtra Strong mints have been unveiled by the brand as one of its latest offerings that will provide consumers with a balanced breath freshener to enjoy throughout the day. The product comes in both single rolls as well as multipacks and is characterized by its balanced freshness level that's not too mild, while also not being too strong. The mints are priced at £0.60 per roll, while the multipack comes in at £1.29 in the UK with both options available now.
Mentos Brand Manager Sarah Elmer spoke on the new Mentos Xtra Strong mints saying, "The team has been working hard to create the right flavor profile which although has that refreshment kick isn’t too powerful. It performed exceptionally well in taste tests with a 90% liking. We’ll be promoting Xtra Strong via our Me & You campaign later this year, so retailers can expect to see traction via this with shoppers actively seeking out not only this flavor but Mentos rolls and multipacks generally.”