The Trebor Extra Strong Minis Offer a Cool Blast of Freshness
Michael Hemsworth — November 9, 2019 — Marketing
References: mondelezinternational & talkingretail
The sugar-free Trebor Extra Strong Minis have been launched by Mondelēz International as a premium breath freshener that speaks to the increasing number of consumers seeking out sugarless alternatives to their favorite products. The mints follow the Trebor Cool Drops that were launched in January of this year and feature a powerful blast of freshness in a small format. The mints are available in two serving size options including the 12.6 gram dispensers as well as the 44.5 gram pots that retail for 60p and £1.30, respectively.
The inspiration behind the new mint offering was explained by Brand Manager for Trebor Laura Trampe who said, "Growth for Trebor is being driven by products such as Trebor multi-packs and, more recently Trebor Cool Drops. Trebor Extra Strong Minis offer the intense hit of refreshment from Trebor Extra Strong Peppermint in a sugar-free compressed format. Extra Strong is an iconic sub-brand with a high level of awareness among UK consumers.
The inspiration behind the new mint offering was explained by Brand Manager for Trebor Laura Trampe who said, "Growth for Trebor is being driven by products such as Trebor multi-packs and, more recently Trebor Cool Drops. Trebor Extra Strong Minis offer the intense hit of refreshment from Trebor Extra Strong Peppermint in a sugar-free compressed format. Extra Strong is an iconic sub-brand with a high level of awareness among UK consumers.
Trend Themes
1. Sugar-free Alternatives - The increasing number of consumers seeking out sugarless alternatives presents disruptive innovation opportunities for the confectionery industry to create new and appealing sugar-free candy varieties.
2. Premium Breath Fresheners - The launch of Trebor Extra Strong Minis as a premium breath freshener signals a disruptive innovation opportunity for the breath mint industry to cater to health-conscious consumers looking for powerful freshness in a small format.
3. Compressed Format - The introduction of sugar-free Trebor Extra Strong Minis in a compressed format opens up disruptive innovation opportunities for the candy industry to create convenient, on-the-go sugar-free candy options for consumers.
Industry Implications
1. Confectionery - The confectionery industry has the potential to innovate and meet the rising demand for sugar-free candy varieties by developing new and appealing products that satisfy consumer preferences.
2. Breath Mint - The breath mint industry can capitalize on the demand for premium breath fresheners by creating innovative products that offer intense freshness while catering to health-conscious consumers seeking sugar-free options.
3. Candy - The candy industry can leverage the compressed format trend in the market by introducing more sugar-free candy options in convenient, on-the-go formats that appeal to consumers looking for healthier alternatives.
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